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Showing posts from December, 2020

EntreLeadership Post 3

Hello Everyone! Yesterday the place I live in experienced its first snowfall, and it has been lovely! I do not know about you guys, but I love the snow and how pretty it makes things look. It gives me a sort of cozy, stay at home type of feeling. There is really nothing like it! Today I will be talking about chapter 5 in EntreLeadership, called No Magic, No Mystery . This chapter discusses marketing! The main point that Dave Ramsey pushes is to back up and look at the big picture of what you are trying to market, the environment, the timing, and more. He also discusses the importance of momentum, and how we create momentum rather than just wait for it to build. It takes hard and consistent work to build momentum.  Ramsey also discussed the product lifecycle and recognizing what points your product or service is at in that lifecycle. Lastly, he discusses what he calls the "marketing stew", made up of (1) passion, (2) activity, (3) scarcity, (4) urgency, and (5) the "Mome...